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Families Are Seeking More Support After Losing a Pet.

Updated: Jun 6, 2019


Last week, I went to the 2019 Chicago Vet Show. I talked with professionals who deal with pet loss regularly. The common thread that ran through our conversations was that families want more support after losing a pet.


Over the past 15 years, pet ownership in the United States has shifted. People used owned a pet. Now, they adopt a pet and it becomes a member of their family.


When they lose that pet, they want products and services that are similar to what they would receive for the loss of a human being.


Those families are actively looking for products and services to meet their needs. This includes at-home euthanasia, pick-up/drop-off services, private cremation, unique urns, custom jewelry to carry a pet's ashes or a paw print, and grief support.



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